We have a big announcement today. After a couple of years as Hinton Bikes, we are changing our name to Flit.
After moving back to the UK in 2016 with a dream to build a folding ebike, we decided to name ourselves after the Cambridge suburb of Cherry Hinton. This was where Dave and Alex lived at the time, working mostly around Dave’s kitchen table, building bits of bike in the summer house, and testing them in the garden. Hinton became the name, and a cherry blossom the logo. It was a nice way to tip our hats to Cambridge, a city that had been so welcoming to us and given us so many opportunities.
After two years of pursuing the dream, and having had a lot of time to think about what we we’ve been doing and why, we have decided to change our name. We are doing this for two reasons. The practical and boring one is that we don’t think that we’ll be able to secure the rights to use Hinton Bikes in the long term. Frustratingly, when it comes to trademarks, ebikes are bundled in with mopeds and motorbikes, of which there are thousands of brands all over the world, some of them quite big and notoriously litigious. Rather than fight our way through this morass, it was easier to make a clean break.
We hope you like the change. We are proud of the progress on prototyping that we have made over the past few months. Combined with the name change, this leaves us feeling inspired to look forward to 2019 as the year that will see us move from developing the ebike to launching it.
Watch this space!